Happy Halloween
kiddies! It’s time for a Halloween edition of Monster Memories…
Last year a new toy line was introduced called Feisty Pets, seemingly
innocent soft toys that turn ferocious when the back of their heads
are squeezed. A video demonstrating 'Feisty Pets' went viral receiving
20 million views, 350,000 shares and 50,000 comments in just 3 days
making the toy a massive
hit. Although I admire the mechanics used to
achieve the result and want one for myself the idea of a transforming
monstrous teddy bear is not an original one, in fact it was done back
in 1990 and they were called
Were Bears!
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| My Were Bears collection before and after |
Were Bears were cute
plush teddy bears (named Grizzler, Howler, Gums and Fang) that
measured eleven inches in height and were originally devised back in
1983 by artist
George Nicholas creator of Scouse Mouse and holder of
the 1985 world record for the worlds longest mural at Alder Hey
Hospital. Being the 1980’s there were masses of plush toys produced
but there weren't many for boys and so always thinking outside the
box George joined forces with Scalextric and model train supremo's
Hornby in to create a plush toy aimed at boys. Released in the UK
(the concept was later sub-licensed to an American Toy brand that
called them Beasty Bears) the teddy bears would ‘transform’ into
a fierce looking bears or as the 1990 Argos Autumn/ Winter catalogue
explained, “
these ‘teddies’ change into ‘Were Bears’ by
reversing the head and paws”. Each bear was sold separately and
came with a story cassette narrated by Oliver Postgate telling the
origin of the Were Bears. How one day in the tiny village of
München-Lüncheon in the ancient Castle Casserole
a toy maker called Barron Egon BaconBurger was making cuddly toys for
all the poor children during a full moon when he suddenly turned into
a werewolf that resulted in the teddies adopting his transforming
qualities! The toys sold well and small, six inch non transforming
variants were later produced along with four rival (non transforming)
bears known as ‘Terror Teds’ (called Chomp, Snapper, Grunt and
Munch) before a fifth Were Bear was introduced to the line up called
Growler who would do just that when the badge on his chest was
pressed.
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Were Bears #1 November 1990
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I first became aware
of this line through the television adverts and Clearmark
Productions/London Editions Magazines comic series which ran 7
issues. Produced by George Nicholas, Nick Reynolds, Nigel Parkinson
and Julie Evans the first issue (released in November 1990) came with
a free set of “
Fear-some Fangs” and a chance to win a Were Bear
of my very own and it retold the above origin story in comic book
form. Other issues dealt with the origin of the TerrorTeds (created
by the evil Witch Hazel) and their ongoing feud with the Were Bears.
Now, a confession… As an 80’s kid naturally I adored
He-Man
and the Masters of the Universe,
Transformers,
Gremlins,
The A-Team,
Garbage
Pail Kids,
Ghostbusters- all that good
stuff and relished all the gross toys and action figures available
during the 80’s they without a doubt spurred on my fascination with
monsters but…. I was also into
Care Bears….
Yeah, I know! What can I say? I seemed to also be attracted to the
soft and cuddly side of the 1980’s.
Care Bears,
Get Along Gang, Smurfs,
Wuzzles,
Muppet Babies,
Paw Paw Bears and
Acorn Green I loved them all and was
always after the merchandise which consisted (mostly) of plush toys
only to be told, “
boys don't play with those sort of toys”
however I refused to listen digging my heels in standing up to this
supposed ‘rule’ (ever the rebel!) as I got older this fondness
for plush toys become ever tricky and by the time the Were Bears were
released I was 11 and wanting plush toys made my parents wince but
the idea of a cute bear that turned into the monster ticked all the
right boxes for me and I had to have them. I never got Growler though, as
much as I liked the howling effect I didn’t care for him so much because he
stood up and so didn’t match the other bears!
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| An original George Nicholas! |
So what became of
the line? Having ceased production by the mid 1990’s a small batch of limited edition bears were produced
in 2012, retaining their transforming capabilities however these bears’
eyes would light up and they would let out a scary howl when their paws were
pressed! Gums was dropped from the line and replaced by Growler
looking more like his fellow Were Bears and so he was added to my line-up!
Although the bears
are no longer produced the brand lives on, having been re-launched on
the 31st of October 2016 they now sell retro themed Were Bear
merchandise on their
website for fans such as myself! So before you
follow the current trends check out the Were Bears, and remember as
the television advert used to tell us, “
Were Bears come as a great
surprise, some people can’t believe their eyes! Think of scary
things to do, who’s going to know it was you? Nothing can scare
like a wicked were bear!”
Did you have one?
Share your memories in the comments section!
Happy Halloween!
©
Arfon Jones 2017. All images are copyrighted throughout the world.